Archive for the ‘Strategic Alliances’ Category

 

Over the past couple of years as I have worked with more and more business owners on growing their businesses using the power of strategic alliances I have realised that there are some business basics that they need to get into place in order to make strategic alliances really work in their businesses. I call it being strategic alliance ready.

If you are not strategic alliance ready one of three things will happen.

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Strategic alliances are the most powerful marketing and business development strategy available to small business owners and entrepreneurs. However they frequently never get off the ground, and when they do they can be a costly waste of time and energy, sometimes even destroying friendships and business relationships.

Why?

Because the parties involved didn’t have a clear plan or strategy in place to ensure success.

To make sure that your alliance strategies have the best possible chance of success make sure that you can tick ALL the boxes on this 20 point check list for EVERY Alliance Strategy you implement.

If you do I guarantee strategic alliances will become your Number 1 business development and marketing strategy…

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The best strategic alliance opportunities come from working with other businesses who share your target market.  Just think about how McDonalds and Disney Pictures have been able to support each other through the Happy Meal Figurines concept over the years. 

That alliance leveraged the billions of advertising dollars invested by each company allowing the other company to benefit and has worked so well it lasted well over a decade.

This week I have a fantastic alliance opportunity to tell you about. If your target market is Mums or Mums in Business this could be the start of the next McDonalds Disney alliance for YOUR Business.  STOP!!   Just because your target market isn't Mums or Mums in Business doesn't mean you should stop reading.  Think about how you might be able to team up with other business owners who share YOUR target market to come up with a similar strategy.    Remember Don't think "That wouldn't work in MY business" ask yourself "How could I make that work in my business?"   So here is the strategy (Together with some hints and tips to help you apply the strategy in YOUR business.

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Thursday, October 15, 2009 Strategic alliances are the most powerful and cost-effective option available to small business owners to create LOW COST/NO COST LOW RISK marketing and business growth strategies. Read the rest of this entry »

Thursday, July 30, 2009 Every day in my mail box I receive literally dozens of pieces of marketing material from local business owners. Flyers from chemists, weight loss businesses, fashion stores, take away food restaurants, wine cellars, gyms, yoga studios… the list goes on.  Some of them go straight into the bin, some of them hang around for a while and some even make it onto the fridge. Read the rest of this entry »

Thursday, June 18, 2009 Are you looking for an unforgettable experience that will guarantee the loyalty of your existing clients so they stay with you for longer and refer more business to you? Or are you still at the stage in your business when you need more leads and better conversions or more sales per customer? Perhaps you have all the customers you can handle - would you like to increase your average dollar sale or reduce your costs? Did you know that if you increase each of those factors by just 10% then you will increase your profits by more than 60%? With more and more businesses going to the wall; what would it mean for your business right now to increase your profits by more than 60%? Strategic alliances are the easiest and most cost effective way for small business owners to achieve massive increases across all of these factors. Let’s look at a few examples. Read the rest of this entry »

What am I saying – networking for strategic alliances doesn’t work?  When I have been saying for years that that is the best possible way for small business owners to grow their business! Read the rest of this entry »

Strategic Alliances are the most powerful marketing and business development strategy available to small business owners today.  But exactly what is a strategic alliance and how do you implement one? Read the rest of this entry »

One of the things I am seeing many business owners doing right now is cutting costs.  Unfortunately one of the things that regularly ends up on the cutting room floor is marketing.  I say sadly because it is the businesses that continue to maintain or even increase their profile in the market place which stand the best chance of surviving the recession.   But what if there was a way to cut, perhaps even completely eradicate, your marketing expenses and still attract a steady stream of new clients who are ready, willing and able to buy your products or services?..... Read the rest of this entry »

A couple of weeks ago I happened to find myself sitting on a plane next to an accountant who I happen to know is a very good networker, and from what I had heard a good business accountant as well.  So I though the opportunity was right to ask “How does a business owner go about creating an alliance with an accountant?”  Want to know what he said? Read the rest of this entry »