Author Archive
Business Cards With Backbone
July 22nd, 2010 | 
Author: Business Cards Virtually Guaranteed To Increase Sales
It was a ‘bingo’ moment I had a few weeks ago as I was sifting through over 1,000 different business cards I’d collected from clients, prospects, and the many individuals I’d met at business networking meetings this past year.
While I was sorting these business cards a prospect phoned to request a couple of testimonials, with contact details, from some happy clients. She wanted to speak with two or three of our satisfied customers, who were from her district, before she processed the final paperwork and completed her purchase.
I said “no problems,” emailed a few to her, and the deal was finalised that afternoon.
We often receive these requests, and so we’re always collecting testimonials.
And it’s an indisputable fact that testimonials are the single most powerful influencer in the sales process....... if they’re worked properly. Good testimonials are pure gold. Just look at the large number of companies that use endorsements and testimonials in their television advertising.
Pal dog food seems to have an endless supply of dog breeders willing to tell us how shiny their dog’s coats are now they’re feeding them canned food.
Or we have smiling, happy families telling us how fantastic their bank loans are!
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Business In A Book
Business In A Book
Business In A Book is a simple and easy networking tool which can carry your business card far beyond your own circle of business contacts, to reach businesses and networks that you may otherwise never have been able to access.
More people are embracing business networking strategies as a powerful ingredient to add to their business marketing mix, especially when they understand the dynamic effects of how it helps us form strategic business alliances. And if you’re already involved in business networking then you’d understand the vital function our business cards play as our primary physical networking tool.
The following article about Business In A Book explains how and why it came about, how it works, and how it can help you extend your marketing reach to grow business.
I hope, as you read this article, and begin to understand the enormous benefits Business In A Book can bring to your business, that it fires up your own creative engine to generate bigger and better business networking strategies that will take your own business to the next level, so please enjoy.
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