Today's Cool Tool is all about  improving website conversions. That's when people who visit your website sign up to receive your newsletter or ezine or whatever else you send them so that you can keep in touch, keep marketing to them and ideally sell your products and service to them.

The 5-Minute Conversion Health-Check Scorecard is a simple 20 question YES or NO Questionnaire that you can complete in 5 minutes or less that lets you know where your website landing page(s) may be letting you down.  

The great thing is that it comes with a simple, easy to follow 12 step rehab program for what to do about it.   I hope you enjoy the article and good luck with your website rehabilation program.  You can get the full article and questionnaire here. 

How does your website stack up?  We'd love to hear what you learn and how it improves your website effectiveness.